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Dell Comics

21 luglio 2008

Dell Comics - Lion Of Sparta

Dell Comics - Lion Of Sparta

  • Bart Beaty in his book Fredric Wertham and the Critique of Mass Culture describes a concerted campaign by Dell against publication of Wertham’s Seduction of the Innocent to the extent of recruiting several of the companies that it licensed characters from (including Warner Brother Cartoons, the Lone Ranger Inc. and Edgar Rice Burroughs Inc.) to send letters of protest to publisher Stanley Rinehart.[1]
  • Dell in this period even burnished its image by taking out full-page ads in the Saturday Evening Post in late 1952 and early 1953 that emphasized the wholesomeness of its comics.[3]
  • From mid-1950 to Spring 1959 Dell promoted subscriptions to its non-Disney titles with what it called the Dell Comics Club. Membership was automatic with any one year subscription to such titles and came with a certificate of membership plus a group portait of the most prominent non-Disney characters published by Dell. Dell also offered various subscription premiums during the 1940s and 1950s (in some cases these were prints of covers or other character artwork and in one instance a cel from a Warner Brothers cartoon) and offered the option of an illustrated note or card be sent to the recipients of a gift subscription for birthdays or Christmas.[4] Multi-year subscriptions were also available (in the case of Walt Disney’s Comics and Stories, at one point in the 1940’s subscriptions for up to 5 years were offered).[5] [6]
Dell Comics - Walt Disney

Dell Comics - Walt Disney

  • The end of Four Color in 1962 coincided with the end of the partnership with Western, which took most of its licensed properties and its original material and created its own imprint, Gold Key Comics.

Gold Key comics

Dell Comics - Dracula

Dell Comics - Dracula

  • Dell Comics finally ceased publication in 1973, with a few of its former titles moving to Gold Key.

  • References
  1. ^ Beaty, Bart. Fredric Wertham and the Critique of Mass Culture. Jackson, MS : University Press of Mississippi, 2005. pp. 147-148

  • External links
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